A to Z Marketing Terms you MUST Know
Marketing is a vast field with a lot of technical terms that can be overwhelming for beginners. Here are some of the essential marketing terms that you should know to understand the industry better:
- A/B Testing: A method of comparing two versions of a webpage or an app to determine which one performs better. See full definition. A/B Testing definition
- Brand: A name, term, design, symbol, or other feature that identifies a product or service and distinguishes it from those of other producers.
- Brand definition
- Conversion: The act of turning a visitor into a customer or taking any desired action on your website.
- Digital Marketing: Promoting products or services through digital channels such as search engines, social media, email, and mobile apps.
- Engagement: The level of interaction, communication, and involvement between a brand and its customers.
- Funnel: The steps that a customer goes through before making a purchase or taking any desired action on your website.
- Google Analytics: A free web analytics tool that helps you track and analyze website traffic and user behavior.
- Hashtag: A word or phrase preceded by a hash sign (#) used on social media to identify messages on a specific topic.
- Influencer Marketing: A type of marketing that involves partnering with influential people on social media to promote a product or service.
- Keyword: A word or phrase that someone types into a search engine to find relevant information.
- Lead Magnet: An incentive offered to potential customers in exchange for their contact information.
- Mobile Optimization: Making your website or app user-friendly and accessible on mobile devices.
- Niche: A specialized market or area of interest.
- Organic Traffic: Visitors who find your website through search engines without any paid advertising.
- PPC: Pay Per Click. A type of online advertising where advertisers pay each time a user clicks on one of their ads.
- ROI: Return On Investment. The amount of money gained or lost on an investment relative to the amount invested.
- SEO: Search Engine Optimization. The process of optimizing a website to rank higher in search engine results.
- Target Audience: A specific group of people that a business is trying to reach with its marketing messages.
- User Experience (UX): The overall experience a user has while interacting with a website or app.
- Viral Marketing: A marketing technique that uses social media and other online platforms to spread a message or content quickly to a large audience.
- Webinar: A live or recorded seminar or presentation that is delivered online.
These are just some of the many marketing terms out there, but understanding these terms is a great starting point for anyone looking to learn more about marketing.