Frequently asked questions

Why should I trust your expertise?

The easiest way to prove this is to read our free intro docsfree intro docsget on a call with us.

But if you want the full pitch...our team has helped hundreds of startups make tens of millions in revenue, bootstrap themselves to profitability, and raise multiple rounds of funding — directly crediting us as a reason.

Asher, our founder, formerly founded Demand Curve (YC S19) and has taught growth at Y Combinator, TechCrunch Disrupt, and Google.

What's the time commitment? How long is the bootcamp?

Our most successful clients dedicate at least 20 hours of their week to growth. You can spend less time, but it’ll take longer for you to find wins if you do.

Most clients stay in the bootcamp for 1-3 months.

What does the bootcamp look like week-to-week?

Here’s what mentees generally work on the first few weeks:

Week 1: You’ll get onboarded into Notion and Slack, walk through our high-level growth process, pick a North Star Metric, start tracking key funnel data, learn how to prioritize a backlog, and begin training for user interviews.

Week 2: You’ll start to deliver persona docs and value props (see here), present ideas for growth loops (more info here), and brainstorm your first experiments.

Week 3+: You’ll run experiments with our growth playbooks and iterate based on the results of the first couple weeks.

If you want even more details, check out the doc we use to onboard mentees. Look at the bottom, in particular. (Some of the links won’t work until you’re in the program.)

I'm a founder. Should I go through the program or should my employees?

It depends on how much time you can commit. We expect clients to dedicate at least 20 hours per week to growth, or they won't see good results.

If you're a founder with that kind of time, you're a fit. Otherwise, find an early employee you trust and split the work with them. Anyone who works with users (doing customer support, sales calls, getting product feedback, etc.) has an intuitive sense of what users want. This easily snowballs into growth work.

We've trained everyone from operations associates to social media coordinators and engineers. You don’t have to make a new hire. Instead, you can make sure every employee is focused on high ROI work.

I’m not in a US time zone, can I still take the bootcamp?

We schedule our strategy sessions and answer questions from 9am-12pm and 1pm-5pm (Pacific time) on weekdays.

We're also away on federal US holidays and during the final week of every year.

If you’re willing to get your questions answered during those hours, it won’t be a problem. Otherwise, you may not be a good fit.

What topics do you cover? What does a playbook look like?

Check out an incomplete list of the topics we teach and an example playbook on user interviews.

If our playbooks don't cover a certain topic, we'll craft it with you in Slack on-the-fly.

If I want to test paid ad channels, how much should I budget beyond the cost of Got Users?

For most ad channels, we recommend setting aside a test budget of $3,000-5,000 per channel to get enough data.

You can test with less, but you risk ruling out a channel that actually may work.

Can multiple team members go through the program?


We recommend putting one person fully in charge of the metrics, backlog, and user interviews (the "growth manager") — they're ultimately responsible for your growth. If you want to run many experiments at once (paid ads, cold outreach, partnership outreach, etc.), you can divide them among team members and we'll give them feedback in parallel.

How do I get started?

Step 0: If you want to learn the basics of growth first, read our free intro docs.

Step 1: Request a consultation. We’ll give you free growth advice.

Step 2: Schedule a time for your weekly call.

Step 3: We send over the contract and payment information.

Step 4: Get added to Slack and our internal Notion workspaces.

Step 5: Get users.