Intro: This post is full of tips for marketers who don’t manage Facebook ads day to day, but need to know the basics to get things done. If you’re the only marketer at a company and you have your hands in everything, this will be helpful for you.
Tip: Use Conversion Objective
Instead of pushing to get as much reach as possible, if your goal is more sales, allow Facebooks ad optimization algorithm to get the sales for you.
Unlike the early days of Facebook Ads, the algorithm is all-powerful. These days it’s more about setting your goals an an open audience and allowing enough time for Facebook to figure it out.
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