Where is the money? We are marketers who love marketers, and love marketing to marketers to market their skillsets to land big money that companies spend on ads yet doesn’t always flow back to the marketers.
Yes that’s an intentional mouthful.
We’re compiling a list with summaries of the best guides for marketers to get more money.
Here’s where we’re starting:
How to Get the Highest-Paying Marketing Jobs and What they Are
Monster: Check out these seven high-paying marketing jobs.
https://www.monster.com/career-advice/article/high-paying-marketing-jobs
Over the past three years, marketing jobs have been scarce, but hiring resumed cautiously in 2010. By 2011, while marketing teams remained small, companies recognized the need to hire talent to grow, despite limited salary budgets, as noted by Donna Farrugia from The Creative Group. High-paying marketing roles offer significant compensation, especially for those with international experience or expertise in new channels. Salary.com data indicates that marketing salaries are on the rise, especially for revenue-generating roles. Mark Szypko from Salary.com mentions that hiring in sales and marketing is increasing, and as staffing levels approach pre-recession numbers, salaries are expected to grow.
Despite tight budgets, certain marketing positions offer substantial pay, with the amount depending on experience, industry, and location. For instance, marketing roles in New Hope, Pennsylvania; Santa Ana, California; and Brooklyn, New York offer salaries above the national median.
Here are seven high-paying marketing positions:
- International Marketing Executive: $282,100 - Requires an MBA from a top-tier program and focuses on global marketing strategies.
- Top Channel Development Executive: $267,200 - In high demand due to the rise of ecommerce and the need for expertise in both traditional and new marketing channels.
- Top Marketing Executive: $244,400 - Successful executives adapt to various channels, with a focus on digital projects.
- Top Market Research Executive: $193,100 - Focuses on web analytics and market research, with salaries increasing by 3-5% in 2011.
- Marketing Director: $152,800 - In smaller companies, they handle all marketing tasks and often require industry experience.
- Ecommerce Marketing Director: $148,500 - High demand for professionals skilled in both traditional marketing and online strategies.
- Database Marketing Manager: $97,100 - A niche with more job opportunities than candidates, offering a potential $100,000 salary within seven years.
These positions highlight the evolving landscape of the marketing industry and the value of specialized skills.
🔥Our “So What” Opinion
Compared to software engineering positions, marketing jobs do seem a bit low-paying don’t they? It really is the market at work though. A lot of people want to be CMOs, a lot less want to do engineering. How can we get more???
Glassdoor: The Highest Paying Marketing Jobs
https://www.glassdoor.com/blog/highest-paying-marketing-jobs/
Our summary of the post:
Marketing Opportunities Abound: The marketing sector is currently experiencing a surge in job opportunities. Glassdoor lists a staggering 85,357 open marketing positions, indicating a robust demand for professionals in this field. This demand spans a wide array of roles, from high-level executive positions to specialized roles that cater to the evolving needs of the digital age.
Diverse Roles with Competitive Salaries: Among the positions highlighted, the role of a Financial Advisor in Monmouth county stands out, with a potential salary ranging from $75K to a whopping $500K. This particular role emphasizes the blend of financial expertise with marketing prowess, underscoring the interdisciplinary nature of modern marketing roles. Other roles, such as the Marketing Director and Ecommerce Marketing Director, further showcase the diversity of opportunities available. These roles demand a combination of traditional marketing knowledge and an understanding of the digital landscape.
The Evolving Landscape of Marketing: The job listings reflect the dynamic nature of the marketing industry. Companies are not just looking for traditional marketers; they are in search of professionals who can navigate the complexities of digital channels, understand data analytics, and drive sales in an increasingly online world. The emphasis on roles like Ecommerce Marketing Director and Database Marketing Manager highlights the industry's shift towards digital and data-driven strategies.
In Conclusion: The current marketing job landscape, as presented by Glassdoor, paints a picture of a thriving industry. There's a clear demand for professionals who can blend traditional marketing wisdom with the nuances of the digital age. The salaries on offer are a testament to the value companies place on skilled marketers. Whether you're a seasoned professional or someone looking to break into the field, the message is clear: equip yourself with the right skills, stay adaptable, and there's a world of opportunity (and a lucrative paycheck) waiting for you.
🔥 Our Strong Opinion The marketing landscape is teeming with opportunities for those who are astute, innovative, and adaptable. The sheer number of open positions and the attractive salary packages are a testament to the fact that the money is indeed out there. If you're equipped with the right skills and the agility to navigate the ever-evolving world of marketing, there's no ceiling to what you can earn and achieve. The key is to stay ahead of the curve, continuously learn, and adapt to the changing market dynamics. The rewards, as evident from the listings, are substantial for those who do.
The Muse: 8 of the Highest-Paying Marketing Jobs
https://www.themuse.com/advice/high-paying-marketing-jobs
Marketing is an ever-evolving field with a plethora of disciplines under its umbrella, as noted by Itai Elizur, COO of content marketing agency InboundJunction. The spectrum ranges from technical aspects like on-site SEO, conversion rate optimization, and paid campaign management to creative facets like copywriting, community management, and video ideation. Elizur emphasizes that the most effective marketers are those who can seamlessly integrate both the scientific and artistic dimensions of the profession.
The vastness of the marketing domain ensures that it offers a myriad of career opportunities. Regardless of one's background, skills, or strengths, there's likely a fitting marketing role available.
For those willing to climb the corporate ladder, marketing not only offers diverse roles but also high-paying ones. To define "high-paying," data from Payscale was used, considering roles with average salaries exceeding the U.S. median household income of $63,179 (as of 2018).
Here are eight high-paying marketing roles:
- Corporate Communications Director: Earning an average of $124,054, they craft and manage a company's messaging through various mediums. They typically possess a bachelor's degree or higher and have extensive experience in PR and communications.
- Marketing Research Director: With an average salary of $111,907, they analyze the company's industry, competitors, and customers. They usually have a strong background in marketing analytics and research.
- Director of Email Marketing: Earning around $102,588 on average, they focus on email marketing strategies. They generally have 7-10 years of experience in email marketing.
- Director of Digital Marketing: With an average salary of $99,040, they spearhead a company’s digital marketing strategy, encompassing various digital channels.
- Content Marketing Director: Earning an average of $95,854, they oversee all content-related strategies and often start as content creators themselves.
- Product Marketing Manager: With an average salary of $90,769, they are responsible for marketing new products, ensuring customers understand its features and benefits.
- Demand Generation Manager: Earning around $83,143 on average, they cover a wide range of marketing initiatives aimed at generating demand for a product or service.
- Brand Marketing Manager: With an average salary of $73,357, they maintain a company's brand perception in the market.
The key to a successful marketing career, irrespective of the role, is continuous learning and adaptability. Elizur advises always staying updated and being aware of changes outside one's immediate circles. The marketing landscape is dynamic, and professionals must be agile and ready to adapt to stay relevant and successful.
🔥 Our Fiesty Opinion:
It's disheartening to see that roles, which demand such a high level of expertise, creativity, and strategic thinking, are not being compensated at a level that truly reflects their value and impact.
Consider the Corporate Communications Director, for instance. They're responsible for shaping the entire narrative of a company, managing its reputation, and ensuring consistent messaging across all platforms. The weight of such a role is immense, and an average salary of $124,054 seems almost dismissive of its importance.
Or take the Director of Digital Marketing. In an era where digital presence can make or break a company, they're at the forefront, navigating the ever-changing digital landscape, mastering multiple platforms, and driving significant revenue. Yet, their average salary stands at a mere $99,040. It's a slap in the face!
The Content Marketing Director and Product Marketing Manager, who craft the voice of the brand and ensure products resonate with the target audience, are also grossly underpaid given the influence they wield.
These salaries, across the board, are too low, dammit! Marketing professionals are the unsung heroes behind a brand's success. They operate in a field that's constantly evolving, demanding them to be on their toes, innovate, and adapt at breakneck speeds. Their roles are multifaceted, blending creativity with analytics, strategy with execution. It's high time businesses recognize the true value of these professionals and compensate them in a manner that's not just fair, but truly reflective of the monumental impact they have on a company's bottom line and reputation.