Behind the Scenes of Markeview - What is Markeview?

My thoughts on what this is, what I’m doing

Ok, so here’s the whole point of Markeview and why I’m making it.

I, Joe, own a small marketing agency that helps with execution and strategy for SEO and digital PR. But I’ve also done a lot of different types of marketing over the years.

Here are the top problems I want to solve with Markeview

Here’s the itch I’m scratching:

  • A big focus on marketing strategy
    • What to do
    • When
    • Why
    • For what stage company
    • Is it the most important and best fit for the business today
  • Then a focus on marketing frameworks
    • For every strategy, are there 3-5 playbooks deployed throughout the org?
    • When do you use these marketing frameworks?
    • How do they apply to businesses and business cycles differently?
  • Then focus on execution
    • What are the best marketing playbooks?

The Notion & Super.so experiment.

So one big thing is that for having a side project like this in addition to my agency, I rarely have the time to write full-length blog posts, especially when my agency work is right in front of me.

What is happening next, as we merge with WhatsTheHost

WhatsTheHost.com was my experiment for awhile, trying to build up a web hosting review website. Here’s what didnt’ work with WhatsTheHost:

  • It was in an extremely competitive space. People were spending $1 million a year on just content and links, and earning $3-5 million a year or more.
  • I didn’t have that cash, nor the momentum of those who started earlier when hosting was still new
  • That being said, it
  • It didn’t work because I didn’t have passion for the subject which propelled me into it over and over
  • I would have to force myself to work on the site in fits and starts when I had time, but it could be a slog
  • There were periods of growth, and then periods of flatlining and losing money
  • I tried to outsource writing and get others to do it, but there are a few things
  • 1. The content in this space is already competitive
  • 2. There are some very popular web hosts, where a lot of money flows, but if you’re not arbing that traffic by ranking #1 in Google Search or some other method, you’re not winning
  • 3. It’s hard to find writers who can speak to web hosting, and if you do they are expensive or unavailable.
  • 4. When I did find a competent web hosting writer, he was slow to turn writing around and I couldn’t buy unlimited space
  • 5. No excuses, just lessons. I think at the end of the day if I cared enough or had a killer advantage, I could’ve made it work.
  • It’s still a profitable space, but there are a lot of contenders now, and different angles.

Here is a lofty goal that I have for Markeview, with the assistance of Chat GPT-3.5

I think it’s very important to use and test AI tools and LLMs and integrate them into the workflow like no other.

As such I tested this very headline of this page in Notion AI and this is what it generated on what Markeview is. I read this whole thing and highlighted the areas that I agree with and resonate with me. I honestly think this isn’t far off from 5-10 year goals:

Markeview is a cutting-edge marketing intelligence platform that provides businesses with a comprehensive understanding of their consumers and competition. With Markeview, businesses can gain insights into the latest market trends, identify new opportunities, and optimize their marketing strategies to stay ahead of the competition.

Behind the scenes, Markeview's powerful technology and data analytics tools work tirelessly to collect, analyze, and interpret vast amounts of data from various sources, including social media, search engines, and online reviews. This data is then transformed into actionable insights that businesses can use to make informed decisions about their marketing efforts.

In addition to its data analysis capabilities, Markeview also offers a user-friendly interface that makes it easy for businesses to access and interpret their data. With customizable dashboards and reports, businesses can quickly and easily track their performance and identify areas for improvement. (Editors note: yes, I actually really love this idea. Marketing analytics is huge - people just trying to measure things.)

Overall, Markeview is a game-changer for businesses looking to stay ahead in today's competitive market. By providing powerful insights and analytics, Markeview helps businesses make informed decisions that drive growth and success. (Editor: Kind of generic stuff but yea)